1.  Easy Setup for Email Marketing with Strength.

Look for a partner that offers a Quickstart services and you can be up and running in no time. You focus on your digital marketing assets, and let the partner do the rest (bonus if they offer training as well). So, if you’re migrating from say MailChimp or Constant Contact, that means, you’ll have an easy job to get started.

While you can start simple, we suggest you don’t leave it at that. Take full advantage of Pardot’s robust automation features. It is, after all, one of the many reasons you picked Pardot.

2. In-depth Prospect Tracking.

Pardot’s ability to website track readers even before they become registered prospects or customers is powerful. But wait, there is more.  Pardot also offers social media, webinar, Google AdWords and other tracking.

In addition, it lets you learn about prospects through progressive profiling, and avoid overwhelming readers with huge lists of questions. All of this offers incredible insights into prospects interests and needs. And none of this is possible with several other platforms.

Combine this with other features of Pardot such as its capabilities for personalized / dynamic content and list building automations, and you have an incredibly powerful sales-oriented marketing machine on hand.

3. Lead Nurturing.

It is well proven that nurtured leads far outspend non-nurtured leads. Pardot enables you to design lead nurturing tracks for all stages of the sales pipeline. For market segments, and customer groups. Take a list of prospects and run a nurturing program. Pardot has an arsenal of templates for emails, landing pages, and forms, or an implementation partner can help set you up.

4. Prospect Grading and Scoring.

Not all leads are of equal value to your business, and Pardot allows you to distinguish who is most interesting to you (lead grading) and who is most interested in your products (lead scoring). A perfect combination that allow for sales efficiency as well as deep customer insight.

5. Ability to Calculate ROI.

Pardot allows you to calculate which part of your marketing is paying off and bringing in the sales.

Through detailed analysis, Marketing managers can distinguish between campaigns (and A/B tested emails within them) that work best, and those that don’t perform.